HanaHaus
During my time at SAP, I worked at the Innovation Center Silicon Valley. My main project was design research and strategy for the rebranding of the HanaHaus co-working space that is owned by SAP. In preparation for the opening of a second location, the HanaHaus underwent a rebrand to refresh the image. I conducted user interviews and used the insights from these interviews to design experiential interventions in the Palo Alto location and to inform design choices made with the architects in designing the new Newport Beach location.